Mar 28, 20233 min read

The first anniversary!

The women's boutique celebrates its first year!

Located on the 2nd floor of the 42 Rue du Président Edouard Herriot, 69001 Lyon.

In May 2022, our apartment store concept opened its doors. After months of reflection, Éric SOLER and Georges MIOTTON (Capsule by Eso) succeeded in creating a confidential and innovative space in the center of Lyon.

The boutique adopts a showroom style, featuring numerous brands chosen according to trends and our clientele. The aim is to create a privileged space where our customers can fully enjoy their in-store experiences.

"We wanted to innovate in Lyon's luxury market and offer a unique concept."

For this article, we've chosen to offer you an interview with Éric SOLER (The Creator):

Why create this new boutique?

After many years, the decision and desire to renew ourselves was an obvious one, given the current climate for stores in cities like ours. In addition to reinventing ourselves, we wanted to innovate in the Lyon luxury market and offer a unique and exclusive concept.

What's the concept behind this boutique?

We welcome you in a unique 250 m2 space! The boutique has a showroom feel, located in a charming bourgeois apartment. You'll find a number of comfortable, intimate spaces, offering you a new customer experience.

The originality of our concept is based on this intimate feel: we don't have a shop window, but rather windows. We wanted to take a step up to create a real new experience for our customers. In the age of Instagram, brand image is important, and we didn't want a simple store with one rack after another, but rather a space where you feel at home, a space where you take your time, a space that makes you want to!

What brands have you found?

We have an exclusive luxury selection in Lyon. We are multi-brand and represent major brands such as Givenchy, Alberta Ferretti, Versace, Balmain, Lanvin, Moschino, Ferragamo and Aquazzura. We have recently expanded our offer to include contemporary brands such as Mugler, Patou, Courrèges, Coperni, BluMarine, Etro... now available in store and on our website.

So we're proud and grateful to be able to celebrate the first anniversary of this new concept.

Stay tuned, because anniversaries are worth celebrating...!

What do you consider to be the highlights of this first year?

First of all, the opening of the boutique! Indeed, the beginning was exciting, our project was taking shape with the setting up of the boutique, and it's a source of pride to see it finally come to fruition!

And then there was our inauguration, which gave us the opportunity to present our boutique to the general public and stage our first fashion show in this new space. It's fair to say that this first year has been very enriching, both personally and professionally.

What do you remember about this year, in one sentence?

What comes straight to mind is that we've succeeded in creating an environment that considerably enhances customer serenity throughout their in-store experience.

That was one of our priorities, to create a beautiful, calm environment.

What are your new challenges?

Our challenge is to democratize our concept, so that our customers feel as comfortable in our apartment as they do in our boutiques. Given the evolution of the luxury ready-to-wear market on the internet, we also want to be another answer and continue to strive to offer our customers a high-end boutique experience.